I am Aiva, a permanent makeup artist and the founder of the "AivaPermanent" brand.

Since childhood, I loved to draw and was fascinated by beauty and symmetry. Perhaps that's why, out of all the activities I participated in, I completed art school. Art provided me with a strong foundation for the permanent makeup profession: an understanding of symmetry and asymmetry, a "light" hand, basics of color theory, and coordinated movements.

The profession of a permanent makeup artist requires a strong visual perception and precision. It involves listening and approaching the client as a work of art because every client is unique and unrepeatable.
This is a dynamic profession, so continuous improvement is essential. I never stop enhancing my skills and often attend master classes with globally recognized artists, as well as follow the latest trends and techniques at conferences.

About this brand